How to Find a Good Graphic and Web Design Professional

Open any phonebook or do a search online and you’ll find more graphic designers than you will need in 10 lifetimes. With the proliferation of desktop publishing software more and more people are billing themselves as graphic designers.

And if you’re talking web designers? Well, have a conversation with about 10 people about web design and invariably several will mention that they can build a site, or their brother, uncle, nephew or niece is a web designer.  I have to admit I’ve gotten a lot of business that way! Once they realize that their relative/neighbor/friend doesn’t have a clue what they are really doing they are happy to hire a professional!

So what do you do when you need graphic and web design work done? Start by looking at the professional’s portfolio. Do they have good solid work? Do they offer only template work with no regard for what their client needs? How long have they been working in the field? Does everything look vaguely familiar, like it might have been ‘borrowed’ from other designs in the marketplace? Does their work reflect different styles or does it all look the same?

Next you’ll want to talk to the designer about your project. Do they ask intelligent questions about your business? Do they know your business? They don’t have to have ever done work for anyone in your line of work before to know how to create effective marketing collatoral for you, but a thirst for knowledge to understand your business is a good sign as it relates to the marriage between marketing and design, which we’ll talk another time.

And as you talk to them you’ll want to ask yourself one really important question – do they care about my success or are they just trying to make money? I find a designer who is enthusiastic and loves their job (its not really a job its a passion when they truly love it – its like getting paid to play!) and is focused on your success can be a silent partner in your business. Your success should be their primary goal. As I tell all of my clients, “If you don’t succeed, I don’t succeed. If it doesn’t work for you – its not working for me.”

Why is that? Because a happy successful client will be a client for life and tell others. An unhappy client, well….they will tell others alright but I’ll wish they hadn’t! There’s something really nice about knowing that you helped someone else build their dream.

Everytime you give, you get back tenfold. And that’s priceless!

Next time we’ll talk about the marriage between marketing and design and how a marketing design professional can take your business or project over the top!

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