Take Stock of Your Photos

Yay, its a new year and now everyone is focused on “out with the old and in with the new”, right? This is a great time to look at your company’s brand, to see how well your maintaining it and review your collateral material. How often have you sat in a meeting and just as you hand out a brochure you glance down at it realizing the second that it leaves your hand the information is old and stale? I know, you’d rather not admit it but it happens to everyone.

So, while you’re reviewing your collateral material why not also take a good, long look at the photos that you’re using on your brochures, flyers and web site? Chances are you’ve grabbed some stock photo off of a cd or purchased it from a web site (PLEASE don’t steal them off line -that’s a WHOLE other story!) and just had them strategically dropped into the design. But do your photos reflect your company? Are they the same photos that you’d find on similar materials in other companies in your city? Are they working for you? Do they make your company stand out? After all, you know the old saying, “a picture is worth a thousand words”.

Why are you even using stock photos, anyway? Now, don’t get me wrong, I have nothing against stock photos and even use them in some instances. I just don’t use them all the time.

There are so many talented photographers available that its worth a little extra money to take good quality photographs of your business location, of your actual employees in the workplace to represent your company. Have you ever considered using a working action shot of the CEO or owner of your company? I love that so much more than a standard head shot. Everyone’s got a head shot, I want to see the guy or girl with their sleeves rolled up working away.

Get the picture? No, really, get the picture! You’ll be so glad that you did.

Debby is a working writer, designer, artist, photographer and guest lecturer in Southern California. If you are interested in hiring her she is available for ghost blogging, strategic marketing planning, graphic and web design, photo shoots and more. You can email her at djohnson@debrongraphics.com

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