Posts Tagged ‘blogging’

Thank Goodness for a System

I may have mentioned as this new year began that I have been working on a new system and organization for 2011. The best intentions seem to always be followed by chaos and client emergencies that derail my plans, turning my business into something different than I’d thought when I wrote out my business plan at the end of the previous year. Well, this year I was determined that would not happen to me. I’ve logged things in my calendar, like blogging, scheduling time and making that time important, not something that can be bumped and rearranged and finally forgotten falling by the wayside.

Thank goodness for this system or I’d be off-track already. The sad truth is I’m already running behind on what I’ve calendared, but the good news is the reason I’m behind is that the work is coming in quicker than I can keep up. Yeah, I’ll have to work double-time to catch up but that’s possible. I know what I have to do thanks to my trusty new work log. It’s easy to keep up and definitely keeping me on track.

And my calendar? Oh, my gosh! Its my new best friend. I can see that I need to make sure I check it before I schedule any meeting or event. It can be overwhelming to look at the week in advance and realize that there just might not be a free second for much of anything else but the good news is I can also see at a glance what needs to be done, what my client’s needs are and I am so much more proactive with marketing ideas for them.

Letting history repeat itself is usually looked at with disdain. Not for me this year! I’m evaluating what works and I’m certainly going to repeat it. That’s actually the advice I give my clients as well and is the thing they overlook and don’t maintain during the year.

Tracking their marketing campaigns, how many people responded and how many they converted to customers. I had someone tell me just the other day that the campaigns we ran last year packed their business but “they didn’t work as we didn’t retain that many of them.” When I suggested that the campaigns fulfilled their function and might be a good idea for us to look at their closing techniques they looked at me blankly. “But the marketing didn’t work,” they repeated. Learning to evaluate what works and what doesn’t can be a challenge. Be honest with yourself if its not the marketing collateral but something else within your business.

The history that you want to repeat is what works. I’m so lucky since I get to see lots of campaigns, for all kinds of different business types. What works for a pest control company will work for a karate dojo, you’ve just got to change the message, the call to action, but the campaign basics are still the same.

Like blogging – it works across all types of businesses and business models. Are you blogging for your business? It works. You just have to be consistent. Interested in having a regular blog and don’t have time. Let me know. I’m happy to be your ghost blogger.

Debby is a working writer, designer, artist, photographer and guest lecturer in Southern California. If you are interested in hiring her she is available for ghost blogging, strategic marketing planning, graphic and web design, photo shoots and more. You can email her at djohnson@debrongraphics.com

New Beginnings – Plan Your Year

2011. A new year and new resolutions that won’t be kept. I have to say, I think at this point in time resolutions are really over-rated. I’m not resolving to do anything at all this year. Shocked? Don’t be.

While I’m not making resolutions what I am making are both personal promises to myself and a concrete business plan that I can really follow throughout the year. One of my first promises to myself was to step up my business and add a few more things to my plate. I know that initially concerned a few people in my life who were probably wondering where that would leave time for them. However the good, no the GREAT news is that with my business plan in place I’ll be taking more control over my time and my life and adding more hours essentially into my day.

I am so excited to be able to do this. The reigning post-it queen I am making a huge effort to work more efficiently by incorporating more digital lists (I do love several note apps I have on my phone and iPad for their new usefulness in my life) as well as making plans for every month in advance. As an example, I have a list of blog topics by week for the entire next year. Yes, that means I’m going to blog at least once a week on a consistent basis and share more marketing and design tips and tricks but the better news is that I won’t waste time while I ponder which idea to write about and wonder, “did I just write about that recently?” at which point I’m forced to go back and re-read all of my blogs for a while, killing whole hours in my day. Plus, and here’s a big plus, I can still blog spontaneous topics on other days of the week. Impulsively blogging is so much fun and I can still do it but now I WILL blog regularly. Wish you could see my smiling face! : )

Maybe even more exciting to me are the business plans that I’ve written for clients. Yay! We have a whole year of ideas that we can utilize to move their businesses forward. But you know what else we have? We have a plan…deadlines to get things off to print well ahead of an upcoming trade show. We have less stress in my life because all I have to do is look at the calendar and remind them about the project or be proactive and design it sending them off a draft that’s ready early. I positively love this because that just put me back into control in my life, gave me hope of more than one weekend off a year and extra hours into my day. Deb is a happy designer!

If you need help creating your marketing design plan for the year, let me know. I now have plenty of ‘extra’ time to help you with your work and reduce the stress in your life. You can email me at djohnson@debrongraphics.com.