Posts Tagged ‘long-term clients’

Out With the Old, In With the New

It’s an expression that I’m sure you’ve heard before. You have probably even used it yourself a few times, “out with the old, in with the new”. Would you use that when referencing your clients? Of course not! But now, ask yourself this, do your clients feel that way? Or do they feel like the attention and time that you initially gave them has dwindled, and that you’re spending most of your time with new clients?

It’s a tricky thing to cultivate new clients while maintaining solid relationships with long-term clients.Sometimes the thrill of the chase is so alluring that you forget to properly handle the relationships that you’ve had for years. You cannot sacrifice the relationship of a long-term client that you’ve worked so hard to build for a new client who might bring something new to the table.

It goes back to that old adage, “treat others as you’d like to be treated yourself.” While you may not need to spend as much time taking care of what your established clients need, you still need to let them know that you are there for them. You need to be sure that they are ‘feeling the love’ too. The more clients you get the harder that is to do, but just as when you were starting out, each client is highly important to your business. Without each and every one of them you wouldn’t have a business.

Offer specials to your established clients. Do something nice and unique for them, letting them know that you appreciate their business. You’ll be so glad that you did. And so will they.

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