Posts Tagged ‘marketing goals’

New Beginnings – Plan Your Year

2011. A new year and new resolutions that won’t be kept. I have to say, I think at this point in time resolutions are really over-rated. I’m not resolving to do anything at all this year. Shocked? Don’t be.

While I’m not making resolutions what I am making are both personal promises to myself and a concrete business plan that I can really follow throughout the year. One of my first promises to myself was to step up my business and add a few more things to my plate. I know that initially concerned a few people in my life who were probably wondering where that would leave time for them. However the good, no the GREAT news is that with my business plan in place I’ll be taking more control over my time and my life and adding more hours essentially into my day.

I am so excited to be able to do this. The reigning post-it queen I am making a huge effort to work more efficiently by incorporating more digital lists (I do love several note apps I have on my phone and iPad for their new usefulness in my life) as well as making plans for every month in advance. As an example, I have a list of blog topics by week for the entire next year. Yes, that means I’m going to blog at least once a week on a consistent basis and share more marketing and design tips and tricks but the better news is that I won’t waste time while I ponder which idea to write about and wonder, “did I just write about that recently?” at which point I’m forced to go back and re-read all of my blogs for a while, killing whole hours in my day. Plus, and here’s a big plus, I can still blog spontaneous topics on other days of the week. Impulsively blogging is so much fun and I can still do it but now I WILL blog regularly. Wish you could see my smiling face! : )

Maybe even more exciting to me are the business plans that I’ve written for clients. Yay! We have a whole year of ideas that we can utilize to move their businesses forward. But you know what else we have? We have a plan…deadlines to get things off to print well ahead of an upcoming trade show. We have less stress in my life because all I have to do is look at the calendar and remind them about the project or be proactive and design it sending them off a draft that’s ready early. I positively love this because that just put me back into control in my life, gave me hope of more than one weekend off a year and extra hours into my day. Deb is a happy designer!

If you need help creating your marketing design plan for the year, let me know. I now have plenty of ‘extra’ time to help you with your work and reduce the stress in your life. You can email me at djohnson@debrongraphics.com.

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So, I’ve been thinking…

I realized something as I got my year-end paperwork finished up, reviewed my invoices, both paid and outstanding, and just generally looked at the year as a whole. I spend a lot of time giving my clients marketing advice, helping them to market smarter and more efficiently but I don’t do the same thing for my business.

That always gets the leftover time that I have. Whatever energy and ideas are left at the end of a day for a week, that’s what flows into my business. Now, that’s not necessarily bad, as it means I don’t have that much time for my own marketing because I’m busy, which is the point of marketing anyway. But as I was evaluating a client’s business practices and building a 2011 marketing strategies plan for them I realized that taking the time to do that for myself would actually save me time in the long run, help me keep on track, working more efficiently and putting more fun time into my life. That seemed like a good idea.

So, no marketing resolutions this year. Only promises that I keep to myself and goals that I set for my business. The first goal? Develop my own strategic marketing plan. I’ll know every month what my marketing strategies are, my email campaigns will be scheduled and go out on time, I’ll keep in closer contact with my customers by being proactive and my evenings and weekends just might be empty enough to devote more time to my other creative pursuits.

I’ve joked about putting more hours in my day, well, this really does. Interested in a strategic marketing plan for your own business let me know. I’ll be glad to help you as well.

You can email me at djohnson@debrongraphics.com