Posts Tagged ‘projecting the correct image’

Projecting an Image

This week, as well as last, all of the ads seem to have been tied into President’s day. Presidential savings. Presidential trivia. Presidential this. Presidential that. That got me to thinking about image. Normally, of course, the president has a very specific image. He’s supposed to be above the fray of normal bickering, projecting a strong, confident persona that the country can rely upon and look up to in times of crisis or trouble. That doesn’t mean that you won’t see pictures of him walking his dog or playing catch. Of course you will. There’s not a president in recent memory that has missed these photo ops. It makes them one of us. An ordinary man.

Your business projects an image too. What kind might depend upon your business. Plumbers are more down-to-earth, sleeves rolled up kind of guys whereas a car salesman? Yep, that’s a suit and tie much more slick kind of presentation. Everything of course ties into your company’s brand. That’s what conveys the overall image of what your company is all about.

Personally, I like that my business demonstrates a personal touch while maintaining a professional demeanor. You’re always going to be able to reach me, I’m always going to get back to you but I can play with the big corporate boys having worked on everything from mom and pop business materials to global corporation’s collateral materials.

What does your business presentation say about you? If you haven’t looked at it in the while here’s a fun and productive way to see what your current image is. Take your collateral material and toss it on a table. Does it all project the same brand? Is is a cliché for your industry? I love thinking more creatively and not having to have a picture of money if you’re a banker – what about the people you provide services for? Use pictures of them so that they relate to your services. Does it need a bit of freshening up? Are your designs innovative and exciting or are they boring and overused?

Take a minute and see what your customers and clients see. Then call me. I can help you project the image that you should be. Let’s talk…

Debby is a working writer, designer, artist, photographer and guest lecturer in Southern California. If you are interested in hiring her she is available for ghost blogging, strategic marketing planning, graphic and web design, photo shoots and more. You can email her at djohnson@debrongraphics.com

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